Stylish twists in fashion
CREATIVE BRAINS: The design team behind fashion and homeware label Mondegreen. From left Jane Hills, Liz Ting and Nicky Cameron.
Mondegreen’s Angelface tie-front dress is my new favourite thing.
It’s navy, oh so Kate Middleton-esque right now. Made of silk, it feels so glorious against the skin, and the cut skims the hips flatteringly, while the bow tied at the front adds a point of interest and hides my not so flat tum.
It has become my favourite go-to basic for the office, cocktail, fashion week – anywhere, and that’s what Mondegreen aims to do with its designs, says Nicky Cameron, Mondegreen head of design and brand manager.
The slick capsule range of womenswear caters for basic occasions: work, casual and home.
“We’ve aimed to make a product that is easy to fit and easy to purchase over the internet. Simple basics, but there’s a twist to them in some way,” Cameron says.
The range includes fine cotton basics, cashmere-merino favourites and silk dresses ranging in price from $109 to $449.
The label may be new, but the experience and pedigree behind it stretch back more than 86 years thanks to its parent company, Booker Spalding, best known for quality corporate wear.
Booker Spalding is also known for its environmental responsibility and uses New Zealand mills that promote best practice. In 2009, it garnered the Business Environmental Leadership Award at the Greater Wellington Environmental Awards, and it has Enviro-Mark NZ diamond certification – the highest level of certification. It’s also a member of the Sustainable Business Network.
“We have design talent and resources. It’s a wonderful way to channel that creativity you can’t always use for corporate,” Cameron says.
Instead of there being one designer, there are three. Mondegreen is a combination of many creative brains.
The design team is made up of Cameron and Massey University fashion graduates Liz Ting and Jane Hills, and skilled pattern-making team Veerle Janssens and Megan Tuffery.
Eighty-five per cent of the styles are made in New Zealand in Lower Hutt, and if it can’t be sewn there the style is cut before being sent out.
Natural fabrics are used and dyed specifically for Mondegreen. Hills’ specialist talent is textile and print design. She chooses the fabrics and colour palettes.
“We control all aspects of production. We have the expertise on hand and it’s a way we can utilise it,” says Cameron, who has worked at Booker Spalding for 20 years.
The product range doesn’t just include clothing. Mondegreen also boasts a curated selection of home wares and jewellery, including Pony Rider cushions, Samantha Robinson hand-decaled porcelain and ceramics by Jonathan Adler. Prices range from $42 to $389, and jewellery $145 to $550.